The project started by conducting user research and analysis of his dropoff web analytics and client base, teaming it up with the target audience he wished to branch into.
Johnson's Family Fitness
Engaging new markets with a brand reposition.
In trying to grow his business the client wished to reach out to new a new target audience who would be looking for a better quality of service. He required a brand and website which sold his virtues, philosophies and knowledge.
Y – 2016
Services User research User experience Interaction design Visual design Branding consultancy Frontend development