All work

Civica Digital

Five years at IPL, later Civica Digital, meant being dropped into client projects in industries far outside anything worked on before. The skill that developed was becoming useful quickly: find the right people, understand the real workflow, then design something practical within the constraints.

Role
Junior, then mid-level, then Senior Visual Designer, March 2014 to January 2019
Model
Embedded in client projects, often as the only designer
Clients
Home Office, Shell, NCSC, Flybe, GWR, IATA, Met Office
Covered
UX research, interaction and visual design, accessibility, prototyping, workshops, discovery, service design and team management

Where it started

UX was fairly new at the company. There were three designers, and the department worked like an internal consultancy: clients hired UX support into projects, sometimes at the office and sometimes on site. The path went from junior to mid-level within two months, then to senior after about a year.

Usually the only designer on an engagement, and often with several running at once. Clients varied in how involved they were. The constant was research. Whether the client worked closely with the team or mostly handed over a brief, testing happened with the people who would actually use the product.

Five years, many different problemsSelected work
One design discipline.
Different worlds.
Finance

IATA

Accessibility

Flybe

Operations

Met Office

ResearchInteraction designAccessibilityDelivery
A summary of project disciplines, not a depiction of any confidential client system.

IATA

IATA wanted one place for a fragmented payment and booking process. People worked across databases, spreadsheets and emails to manage bookings, move funds and create temporary payment cards.

This was still the tender stage, with no access to users and little beyond the brief. A speculative prototype took a week, after researching comparable systems and interpreting the requirements. It focused on creating a temporary payment card and on making dense financial information feel orderly. It was well received and became part of IPL’s winning bid for a £7 million contract.

IATA, concept to productProcess diagram
The bid
7 days

From tender documentation and comparable-system research to a tangible concept.

The result
£7M

Contract secured by IPL, with the prototype contributing to the successful pitch.

Project stages
01Tender and research

Requirements, assumptions and comparable products.

02Concept prototype

Temporary payment cards and structured data views.

03Real-world discovery

Workshops, observed processes and user testing.

04Detailed design

Forms, tables, card flows and internationally usable layouts.

Process, not product UI. The sequence reflects my involvement, not a complete delivery timeline.

Once the contract was awarded, several months of discovery and design followed. Workshops and testing with real users showed how much the pitch had simplified. Temporary cards had nuances the tender never mentioned. Watching people work through spreadsheets, emails and disconnected systems turned into clearer forms, payment flows and tables. The complexity that was needed stayed, organised so people could see what they were doing.

Three decisions mattered most. Information was organised, so booking and financial records could be inspected in clean tables. The critical flows, card creation and moving money, were reworked and needed far more care than the speculative prototype. And the styling stayed neutral, with international use in mind.

Work moved on to other client projects before the platform was finished. It did launch, but final delivery and results aren’t claimed here.

Flybe

Flybe needed an accessibility overhaul to go with its new purple identity. The site had low contrast, text baked into images and weak screen-reader support. A heuristic evaluation documented the problems and proposed fixes.

The brand colours looked striking but didn’t reliably meet contrast requirements, so they were adjusted to stay recognisably Flybe while passing. Standards were set for developers and for image use too. Where important words had been flattened into graphics, real text went over imagery with a gradient behind it for legibility. The redesigned site launched and went through manual accessibility testing.

Accessibility, design principlesFlybe
Make the brand
work for everyone.
01 ContrastVisible

Refine brand colours against measurable contrast requirements.

02 ContentReal text

Keep text accessible instead of embedding it in images.

03 DeliveryRepeatable

Development and image guidance, then manual validation.

Explanatory design principles, not an original Flybe screen or brand reproduction.

Met Office

This project used forecast data to help councils and contractors anticipate when gritting would be needed, manage road coverage, plan routes and track grit reserves.

It was tempting to build one big operational dashboard, but drivers and controllers needed different things. Drivers needed clear maps and large, readable route instructions. Controllers needed tables of vehicles, routes, reserves and timings, including when to dispatch and how much to carry.

Role-based informationMet Office
01 On the roadDrivers

Keep instructions clear while work is happening.

Route map, large directions, what to cover

02 In controlControllers

Make decisions across vehicles, conditions and resources.

Vehicle status, timings, grit reserves, route plans

100+ participants at one industry workshop shaped the role-based design
Information priorities, not a product mockup. Conceptual diagram of two user contexts.

Workshops with people who do the work shaped the role-based design, including one at a gritting industry convention with more than 100 participants. The project moved on before completion, so there’s no confirmed launch outcome to report.

Other engagements

  • Shell. A business fuel-card management system for overseeing drivers’ cards, allowances, spending and where cards were used.
  • GWR. Contributed to modernising customer journey planning and internal tools, with attention to accessibility and newer technical requirements.
  • Home Office and NCSC. Further public sector programmes, with experience design led across discovery, workshops and service design exercises.

Leading designers

As the team grew, responsibility grew to three designers: weekly check-ins and critiques, mentoring, working out each person’s strengths and interests, and training plans with budget secured to match. The role also became visual design specialist for the wider company, supporting marketing with creative assets and direction alongside client work.

One lasting contribution was a high-level WCAG visual guide covering contrast, image use, text size and screen-reader compatibility. Teams worked through it as a check at design sign-off.

Summary

Junior to senior, three designers managed and mentored, and accessibility made a routine part of sign-off. The IATA prototype contributed to a £7 million bid, and the project went from concept into detailed design. Flybe’s redesigned site launched with manually tested accessibility improvements. The Met Office workshops shaped specialist operational interfaces.

This covers 2014 to 2019. Some projects were left before completion, and original product designs aren’t published because of client and contractual restrictions.

mail@matthewdawber.co.uk Download CV