Projects About Get in touch

Matthew Idris-Dawber

End to End Product Designer

Kyra AI powered creator economy platforms

Designed and developed AI-powered creator economy SaaS platforms, including one B2C, three B2B, and an internal platform. As these are under NDA, I can only showcase prototypes in person.

Vidsy redesign and cultural shift

This work involved defining Vidsy’s ecosystem, comprising three SaaS products: B2C, internal, and B2B platforms. As these are under NDA, I can only showcase prototypes in person.

UX, UI and visual design @ Civica Digital

Due to the nature of my role and the projects undertaken in the Government, Defence, and Financial sectors, much of my work at Civica cannot be publicly shared.

Yumi gym friend finder app concept

An app designed to connect users with workout partners based on factors like gym location, fitness level, and fitness goals.

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Playstation iOs mobile app redesign

A concept redesign of the PlayStation app.

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Johnson Family Fitness brand and web refresh

Looking to grow his business, the client aimed to reach a new target audience seeking a higher quality of service.

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About

Product Designer | UX/UI Specialist.

With 15 years in the industry and 20 years of design experience, I have extensive expertise in UX and creative disciplines, including user research, usability testing, information architecture, and interface design. My background also spans branding, visual design, and crafting seamless end-to-end customer experiences.

I help clients launch innovative products, reimagine existing solutions, and drive digital transformation. My experience includes SaaS platforms, government and defence services, commercial web design, branding for new products, and app development.

As Head of UX and Design at Kyra, I led the creation of five SaaS platforms, driving engagement and reducing operational friction. At Vidsy and ORM Digital, I spearheaded user-centred design initiatives, enhancing platform usability and business impact. Additionally, I’m a founding member of Re:Create, where I mentor aspiring designers in UX/UI, fostering the next generation of talent.

Get in touch

Drop me a message: mail@matthewdawber.co.uk